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Connecterra and ABS Global Announce Partnership

February 8, 2022
Amsterdam, The Netherlands


We are thrilled to announce a new agreement with U.S.-based ABS Global, a world leader in bovine genetics and reproduction services.  

Beginning in early 2022, ABS will introduce Ida as a digital solution that enables improvements in fertility, health and animal welfare to its customers in Wisconsin, Minnesota, Illinois, Iowa, and South Dakota.   

ABS Trusted Advisors will also gain access to the  Connecterra app, which provides cutting-edge digital collaboration and analytics capabilities to dairy farm partners and suppliers.

“This partnership with ABS will arm farmers and their advisors with Ida’s powerful technology that’s been proven to deliver greater operational efficiencies on U.S. dairies and around the world. As the rapid digital transformation of global agricultural continues, our work with ABS is an indication of how technology can empower the industry in nearly every aspect of farming.” –  Yasir Khokhar, CEO of Connecterra.

Since 2015, Connecterra has set the gold standard for dairy cattle monitoring and on-farm data analytics with Ida. The platform combines behavior data collected via proprietary collar-mounted sensors with data from herd management systems like BoviSync, Lely Horizon and others, internet-connected farm equipment and third-party sources.

Ida then uses artificial intelligence to translate the data into real-time, easy-to-understand insights in the app. Unlike other systems, Ida asks for user in-app feedback to improve the insights. Those 1-2 taps provide additional data that Ida processes with machine-learning algorithms. Ida then becomes smarter, more personalized and more effective for each customer’s herd and operations.  

“We see the value in Ida’s artificial intelligence. We are excited to see our customers and ABS Trusted Advisors benefit from it. And we look forward to working with Connecterra to deploy this technology.” – Darren Peterson, Vice President of Sales and Marketing at ABS.

Please contact for more information about the partnership.



Editor’s note: the Ida for Farmers product has been acquired by Datamars Livestock. More information regarding the transaction can be found here.


About ABS  

Headquartered in DeForest, Wisconsin, U.S.A., ABS Global is the worldleading provider of bovine genetics, reproduction services, artificial insemination technologies, and udder care products. Marketed in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since it was founded in 1941. ABS Global is a division of Genus plc. 


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