Contact us

Connecterra Unveils New Brand for the Dairy Industry’s First SaaS Platform Powered by Artificial Intelligence

The artificial intelligence company gets a new look and feel as it doubles down on its platform development and the mission to empower a more efficient and sustainable dairy industry.  

July 5, 2023
Amsterdam, The Netherlands


Connecterra, a Dutch artificial intelligence (A.I.) startup, announced today the launch of the new Connecterra brand. The rebranding signals the strategic move away from the sensor-based business model and Ida for Farmers product, which was sold to Datamars earlier this yearThe company is fully focused on the growth of the Connecterra platform, expanding its industry-leading capabilities that power SaaS solutions for customers across the dairy value chain. It’s corporate mission to empower the dairy industry to become more efficient while reducing impact on the planet remains unchanged.  

“We believe data and technology is critical to empowering the dairy industry to become more efficient, impactful and sustainable. The Connecterra platform is uniquely positioned to deliver high quality data and intelligent, actionable solutions for our customers. Our new brand showcases who we are and articulates our promise to our customers. I’m thrilled to see it come to life.”  – Yasir Khokhar, CEO

The new custom logo and cool-hued color palette has replaced the Ida orange across all touchpoints. The former Ida Enterprise app has been renamed to the Connecterra app. Existing customers will continue to enjoy the full benefits of the products and services.  

“Our customers are looking for companies and products who innovate with purpose while delivering business results. The new Connecterra reflects our inclusive, fearless spirit and the design of our products to empower people for positive change. I cannot wait to see it in our customers hands.” – Jenn Gbur, Director of Product Marketing at Connecterra.  

Connecterra’s brand and website design was handled by the Estonian division of BOND, a boutique design firm with offices in EMEA and the United States.  

For questions about Connecterra or its new brand, please contact Jenn Gbur at  

We use cookies to improve your experience on our site. To find out more, read our privacy policy, terms of service and end user agreement.

Developed by Reaktiiv